Music BussinesNews

AlphaTheta: A Fresh Beat in the DJ World

AlphaTheta Corporation has announced a new era in the DJ world, revealing plans to introduce new products under the AlphaTheta brand. This strategic move aims to gradually bid farewell to the Pioneer DJ brand, which has held a leadership position in the market for years. This operation has been planned for some time, and now the company’s new products will carry the AlphaTheta logo. Older products under the Pioneer DJ brand will retain their designations, meaning the company will operate interchangeably under both brands. The unveiling of the new product line took place in August 2023, with full support and Pioneer DJ accounts transitioning to AlphaTheta in December 2023.

The company had intended to showcase its new offerings at the recently concluded NAMM2024 trade show, featuring both Pioneer DJ and AlphaTheta products. The new AlphaTheta brand aims to continue the legacy of Pioneer DJ, bringing together existing brands and software. AlphaTheta Corporation intends to set new standards in the industry by developing innovative technologies that allow professional DJs to express themselves intuitively through sound. As they introduce new products, the company is open to collaboration with the global DJ, artist, and creator community.

A highlight in the AlphaTheta lineup is the portable All-In-One device, OMNIS-DUO, offering independent playback of tracks from two decks. Equipped with a touchscreen display, an 8-pad matrix, SonicLink technology, and the innovative Bluetooth Playback feature, AlphaTheta products seem poised to revolutionize the DJ world while maintaining the legacy and quality expected by music enthusiasts.

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